Tuft + Paw

A luxury cat furniture and lifestyle brand. They focus on modern cat furniture that both cats and humans will love.

THE KPI

For this particular campaign, our goal was to increase Tuft + Paw’s Instagram average daily reach with the intention of increasing overall brand awareness.

METHOD

The month prior, we experimented with the content pillars that we thought would be effective with the audience, according to industry standards. After our initial tests, our findings showed us content that worked with our audience and honed in on those. With that, we increased the content production of funny reels, interactive stories, and community feature carousel posts.

RESULTS

We saw a 20% increase in average daily reach as well as impressions. Throughout the month we managed to see no significant dips in either metric (compared to the month prior, which would be due to the experimentation).